I'm Yana — Senior Product Designer
Building 0→1 scalable systems for high-load monitoring, fintech and global sports-tech. Previously in e-commerce.
Led the strategic redesign of a secure fintech signature product. Replaced complex, legacy-style processes with a streamlined and intuitive experience, focusing on building long-term user trust and simplifying high-security digital flows.
2024 – 2026
Led the end-to-end design of a high-load network monitoring ecosystem. Architected a modern open-source platform from scratch, transforming 15 years of legacy tech into a scalable and intuitive interface for infrastructure experts.
Designed and launched a comprehensive sports-tech ecosystem from 0 to 1. Built a high-speed B2C mobile experience for court bookings alongside a robust B2B management platform to streamline club operations and tournament workflows.
Selected projects
Unified Enterprise
App Marketplace
Led the end-to-end UX audit and strategic redesign of Sber’s corporate app store. Transformed fragmented web and mobile platforms into a single frictionless ecosystem, streamlining app discovery and deployment across the entire organization.
Role
Senior Product Designer
Modernizing Legacy
Network Infrastructure
Led the 0→1 design of a high-load open-source monitoring ecosystem. Replaced 15 years of technical debt with a scalable, data-rich platform for engineering experts and global infrastructure management.
Role
Lead Product Designer
Secure High-Stakes 🔑
Digital Signature Platform
Strategic redesign of a secure fintech ecosystem. Transformed complex identity verification and signing rituals into a seamless, trust-driven experience, focusing on clarity in high-security financial transactions.
Role
Senior Product Designer
Scalable Dual-Sided
Sports-Tech Ecosystem
Architected a comprehensive digital platform for the padel industry from scratch. Connecting thousands of players via a seamless B2C booking app while streamlining B2B club operations and tournament management.
Role
Product Designer
Marketplace for the
№1 Kids' Retail Brand
Led the product design for their digital marketplace. I was responsible for the end-to-end shopping experience for books and toys, focusing on architecting a high-traffic e-commerce platform that connects millions of families with thousands of products.
Role
Product Designer
About me
My approach to design is rooted in structural logic. With a background in architecture, I don't just "draw screens" — I build scalable ecosystems for high-load B2B systems and complex fintech platforms.
I’m at my best when facing ambiguous, high-stakes challenges. I thrive on taking full ownership of complex products, navigating deep technical constraints to deliver high-performance tools that experts actually rely on.
For me, design is about taking responsibility for the solution, no matter how intricate the problem.
I’m a product designer with the mindset of an architect and the eye of an artist.
Beyond individual contribution, I am dedicated to mentoring designers and architecting the design rituals – shared toolkits, frameworks, and decision-making models – that help teams scale their craft by default. I believe that a Lead’s success is measured by the growth of those around them.
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Outside the Canvas
When I’m not architecting pixels, I’m painting on canvas or bringing characters to life through 2D animation. My perspective is shaped by the intersection of disciplines: the structural logic of an architect, the expressive motion of an animator, and the aesthetic depth of a painter.
Currently based in Remote, fueled by art history, gaming, and the search for the perfect cup of black coffee. ☕️
What people say about working with me
...Yana showed a good understanding of how engineers and administrators interact with network equipment. She structured the interface in a logical way, making configuration tasks easier and reducing the chance of user errors. Her design decisions balanced usability, clarity, and the technical constraints of embedded web interfaces...
Senior Network System Engineer in ProXeet
...Yana’s exceptional skills as a designer were instrumental in creating a visually appealing, user-friendly, and efficient interface that elevated the overall quality of the project. Her ability to design with clarity and precision, combined with a deep understanding of user needs, consistently impressed the entire team...
Software Engineer in ProXeet